Mei runs revisions and weekly content for Mitra's managed clients — the cafes who keep paying us a small monthly fee to keep their site alive. Most days that means rotating a hero photo, fixing a menu line, swapping a closed public-holiday banner before someone walks to a locked door.
She trained at LASALLE Singapore and joined Mitra in February 2026. She cares deeply about the boring details: kerning a cafe's name on the home page, picking the right photo for the hero, making the menu page actually scan on a one-handed mobile glance at 7am. The kind of work nobody notices when it's right.
Pricing changes from the founder's WhatsApp voice note. I rebuild the grid, re-shoot the hero where needed, push to staging Tuesday, ship Friday morning before brunch.
Founder texts a photo at 11pm. I crop to four ratios, soft-grade for the site palette, and replace before the breakfast crowd. Old image archived, never deleted.
The unsexy stuff. A small dismissable strip, never a popup. Reads in two seconds, gone the next morning. Saves at least one annoyed customer per cafe per week.
Kerning, photo dust, broken Maps embed, that one stray em-dash. I screenshot before/after, send a one-line summary. No invoice surprises, no design-jargon slide deck.
Goes to founders before the weekend rush. Shows what changed, what's queued. Three cafes have started forwarding it to their own teams. That's the proof I want.
A hand-drawn coffee cup is fine on a tote bag. On a website it's a stand-in for the thing that matters — the actual room, the actual light at 8am. Show the place. People are deciding whether to walk there.
People come for the practical, stay for the story. If they have to scroll to find out you're open, half are already on Google Maps looking at the next place. Story below. Logistics on top.
Most visitors check the menu before anything else. So it has to scan one-handed on a phone, no pinching, no horizontal scroll. If a section needs a sub-tab, the section is too long. Cut it.
Revisions, photo selects, a typo on your menu page. Mitra clients get me through the weekly cycle. Everyone else, drop a note and I'll route you to the right room.